Why can’t fast food be good food? Better for you and the planet? But still damn tasty, convenient and affordable? These questions set us on a journey to develop Jack Bean, our sustainable food company that aims to inspire people to eat more plants. A sustainable and healthy future for our planet can only be achieved if we drastically reduce our consumption of animal protein. Sounds like another (guilty) pleasure we have to drop? Don’t worry. As with the tale of Jack and the Beanstalk, trading your cow for beans is not a bad trade at all. Let’s just hope our mothers will go a bit easier on us.
“What!” says Jack’s mother, “have you been such a fool, such a dolt, such an idiot, as to give away my Milky-white, the best milker in the parish, and prime beef to boot, for a set of paltry beans. Take that! Take that! Take that! And as for your precious beans here they go out of the window. And now off with you to bed. Not a sup shall you drink, and not a bit shall you swallow this very night.”
- Jack and the Beanstalk by Joseph Jacobs -
Jack Bean: 100% plant-based fast cuisine. We gladly invite you to come and try it yourself.
Mathijs & Pepijn
Founders Jack Bean